What motivates ZALMAH?

Convergence & Divergence

Since the dawn of time, human beings have observed patterns of convergence and divergence - in nature, science, art and history.

It is my belief that in the internet era, media is converging to a point where traditional understanding of what constitutes art or entertainment is now redundant.


Humanity is faced with a dilemma; as media accessibility and consumption accelerates, so too does the potential to lose touch with ourselves.

It is my belief that rather than increase distance between participants – entertainment can be harnessed to spark discussion and bring us together - inspiring communities and individuals to take action in the 'real world'.

“Time you enjoyed wasting, was not wasted.”
John Lennon

Globally Relevant,
Regionally Sensitive

It is my mission to participate in projects that are globally relevant yet regionally sensitive. Accessible to a wide audience, yet mindful of smaller microcosms of culture.


Explicitly defined goals for each project. Clear creative intent and purpose.


People are the motivational force. Relationships shape decision-making.


Aspiration for positive social impact beneficial to the human experience.


What happens 'beyond the screen' will affect planning and creative direction.

Games as Art


Much has been written about what games are and what games aren't. Stripping them down to the bare essentials, my definition is as follows:

  • A system with capacity for spontaneity and potential for various outcomes

Games are the clearest example of the convergence of art in the internet era. Sound, visuals and play combine - delivering wildly stimlulating and challenging experiences.

The ZALMAH Formula





Consumers or Participants?

While online communities can – and do – hold real value, they should not become a replacement for face-to-face human interaction.

As we seek stimulation through media; we also risk losing touch with ourselves and our offline communities.

In the internet era, it is now more important than ever to view consumers not as passive entities - but as participants.